Starting Your Model Car Collection With Style

It is a human desire to embrace speed and drape themselves in style. When looking at this through the acts of human nature, purchasing luxurious homes, fast cars and wearing bling is what makes us feel we belong. In many homes however, affording the fancy clothes and the fast cars is more of a financial dream than it would be a reality.

If this sounds like you and you have champagne tastes on a Pepsi diet, then there is a solution. For those who like the fast cars and the nice things in life, collecting model cars is a solution that can fit into your budget. When it comes to model cars, Porsche diecast models are possibly the first in the series you should collect.

When it comes to collecting model cars, we are allowing ourselves to expand our imagination as well as hold on to a piece of our dreams. Even though we can’t in most cases afford to purchase and maintain a Porsche, purchasing Porsche model cars is the next best thing.

Creating a collection

When it comes to these and other cars, it all comes down to creating a collection. When we put together a collection of different objects such as cars, we can tailor our likes and passions into a specific set. For example, is you like a specific year of model car you can focus on those. If you prefer a specific manufacturer, size, colour and more, all of these can be addressed when working on your model car collection.

Sharing your collection

Sharing your collection is a great way to enjoy your collection. When sharing your collection, you can do a wide range of different things. First of all you can create a room that is filled with what you collect. Your Porsche diecast models can be displayed on shelves, in glass cases and even placed in scenes that depict a great moment in your life or accentuate the model.

Telling stories

Most collectors will have a reason for their collection. The majority of people will want to tell stories of their past. For men, it is all about helping their dads work on similar cars when they were younger. For women, it may be a remembrance of their brothers or boyfriends who had one of these cars or even their own favourite car. Telling stories is a great way to have a visual to add to these stories as well as a constant reminder of pleasant events.

The Long Lost Art of Being Discovered

One of the most of

fascinating Hollywood legends is the discovery of film actress Lana Turner at the soda fountain in Schwab’s drug store in Hollywood, by director Mervyn Le Roy in 1936.

Wikipedia tells a different story, saying that Turner was discovered by The Hollywood Reporter publisher, William Wilkerson, not at Schwab’s, but at the Top Hat Café.

Nevertheless, this legendary story gave rise to the American myth that “anybody can be discovered, anyone can be successful because of a stroke of luck and the right connections.”

However, Turner’s online biography states: “She wasn’t found at a drugstore counter like some would have you believe, but that legend persists. She pounded the pavement as other would-be actresses have done, are doing, and will continue to do in search of movie roles.”

She wasn’t even born with the name Lana Turner; her given name was Julia Jean Mildred Francis Turner (try putting that on a movie poster).

Turner, one of the greatest Hollywood beauties, had a film career that spanned 48 years.

Why all this interest in Lana, Turner?

I think it’s the confluence of the Academy Awards show on Sunday night and a meeting I had with a client last week.

At the Oscars, I was inspired by the hard work and dedication of the many nominees who had worked, sometimes for decades, before being recognized for their excellence.

My client, who is a brilliant consultant with many professional credentials and accolades, also inspires me. She is smart, committed, and hard working.

But I think she might be working a little too hard on hoping to be discovered by the right person.

For her, this means making connections with influential people who ­- she hopes – will refer her to new clients.

It’s wonderful to be referred by others who are more established, successful, and visible. And this approach to marketing can sometimes work when played as a long game.

But if you put most of your attention on these hoped-for referrals, you may not spend enough time connecting directly with prospective clients right now.

Pounding the pavement is certainly not romantic, but it’s infinitely more practical.

Advice to my client:

Keep an eye out for long-term referral partners, but put most of your effort into connecting with, speaking to, and meeting with those who can buy your professional services today.

Why Nobody Is Reading Your Marketing Content

Almost every week I’m telling a client that there’s a big problem with their marketing content.

It’s not the subject matter, their writing style, their grammar, or even typos.

The problem is that their content is simply hard to read because of the way it’s formatted.

Def: Format: “the way in which something is arranged or set out.”

I’ve seen web pages with wonderful content that is simply unreadable because of poor formatting.

You’ve taken all that time to write a blog post or service description and nobody is reading it.

You, the writer, probably don’t even notice, because you’re too close to it; you have no objectivity.

The good news is that fixing readability is easy-peasy.

And once you understand the mistakes you’re making, you’ll never make them again.

Here are seven formatting mistakes that make it hard for readers to read your content.

I’m going to concentrate on the formatting of content on web pages and blogs as these are where we read most online marketing content.

1. Text that is too small.

This is the number one text formatting error. If someone has to squint to read your text, you’re in trouble.

And did you know that more than 50% of people now browse the web on mobile devices? This makes small text even harder to read.

These days, with web pages moving to WordPress, page widths are wider than ever, so small text gets lost in the vast expanse of your screen.

How big should your text be? My recommendation is no smaller than 16px, however 20px is becoming more common. Bigger IS better.

2. Text that is too light.

I blame designers for this. Lighter text looks cool. I don’t know why, but it just does.

And even worse is text that’s both small and light!

But after you’ve made that cool impression on your website, can anyone read your text?

No, they can’t!

Your poor readers! They can’t read what you’ve written.

How dark should your text be? I recommend no lighter than 85% black. This will make your text a tad lighter, and less stark (hence, more cool) than 100% black.

3. Text that is too wide on the page

Now that you have a big, wide page to write on, why not format your text from edge-to-edge!

Please don’t.

Adding wide text blocks to already small, light text and you have a major reading catastrophe.

Instead, you want some white space to narrow the text blocks on the page.

On a site such as Medium.com (which gets millions of readers) the font size is 21px and the margins of each side of the text take up about 50% of the screen real estate.

Another way to narrow your text block is to have a narrower left or right margin and then on the opposite side have a wider margin with graphic content or side-menus.

You’ll see this on my blog pages.

I recommend that your main text block take no more than 60% of your screen’s width.

4. Paragraphs that are too long

Long paragraphs are just as problematic as small, light or wide text. Huge paragraphs are simply hard to read online.

A web page is not read like a book. And the same paragraph rules don’t apply.

It’s OK to have short paragraphs.

Even one-sentence paragraphs.

Get it?

I recommend that paragraphs be no deeper than five lines. If you put just one key idea into each paragraph, readership will soar.

5. Poor font choice

This one is trickier as there are a zillion fonts available these days.

I generally suggest a very readable serif font such a “Georgia” or a sans-serif font such as “Open Sans.”

But be careful about mixing fonts. You don’t want your website to look like a ransom note.

It’s common to use a bold serif or sans-serif font for headings, and then the opposite for body content.

This is where a designer can come in handy and help give a unified, professional look to your web pages.

6. Failure to use bolding

This is my secret weapon to increase readability. You don’t see this enough online.

If your text is all black/gray text with no variation, there is no focal point to draw the eye.

Here’s what happens:

A reader comes to your page and sees nothing but monochromatic text. Nothing attracts the eye.

The subconscious mind says, “Where’s the good stuff? Do I have to wade through all of that text to find it? Shoot, that’s too hard, let me go someplace else!”

But if you bold first sentences (sometimes initial clauses), the eye is attracted and there’s an immediate payoff.

The reader is focused and understands what you’re content is about in an instant and is encouraged to keep reading.

If you have lots of bolding throughout your text, then the reader can quickly scan for meaning. And even if they don’t read your whole page, they’ll get the general gist.

One mistake to avoid with bolding: You should almost never bold words or sentences in the middle of a paragraph. That just makes it harder to read.

If you want to add emphasis in the middle of a paragraph, use italics instead.

7. Not using sub-heads

Another great way to increase readability is to break up pages with sub-heads.

This is simply text in a larger font, often colored and/or bold text, as I’ve done in this article.

Subheads serve to organize the most important sections of your content.

Again, all of this increases readability which is what you want when a visitor comes to your website, right?

Cheers, Robert